Ivan believes in true-to-life images as they are a point of reference in history. Hence, his images are natural, informal, and relaxed.

Working at the client's home/office or favourite location rather than in a studio contributes to the natural look expressed in his images. Travelling wherever the shooting takes place from the greater Rutland area (United Kingdom).

His photography covers a broad range from portraits, engagements, weddings, special family occasions & parties, model portfolios, fine art and corporate/commercial photography.